The media handbook : a complete guide to advertising media selection, planning, research, and buying

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Bibliographic Details
Main Author: Katz, Helen E. (Author)
Format: Book
Language: English
Published: Mahwah, N.J. ; London : L. Erlbaum Associates, 2007
Edition: 3rd ed.
Series: LEA's communication series
Subjects:
reklamní média
masmédia
advertising media
mass media
příručky
handbooks, manuals, etc
ISBN: 0805857176
0-8058-5718-4
Physical Description: xvii, 189 s. : il. ; 23 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 659/KATZ,H.

Status Description Location Call Number
In house loan Study room - 3rd floor 659/KATZ,H.

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