Business research methods

• Main Author: Zikmund, William G., 1943- (Author)
• Format: Book
• Language: English
• Published: Mason : South-Western, Cengage Learning, c2008
• Edition: 8th ed.
• Subjects: marketingový výzkum; analýza dat; statistické metody; sociologický výzkum; marketing research; data analysis; statistical methods; sociological research; monografie; monographs
• ISBN: 9781439080672
• Physical Description: xxii, 674 s. : il. ; 28 cm