Global marketing management : a casebook

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Bibliographic Details
Main Authors Quelch, John A., 1951- (Author), Bartlett, Christopher A., 1943- (Author)
Format Book
LanguageEnglish
Published Mason, OH : Thomson/South-Western, c2006
Edition5th ed. /
Subjects
marketingový management
mezinárodní marketing
marketing management
export marketing
případové studie
case studies
ISBN0324322844
Physical Descriptionviii, 680 s. : il. ; 24 cm

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Bibliography:Obsahuje bibliografické odkazy
ISBN:0324322844
Physical Description:viii, 680 s. : il. ; 24 cm

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