Global marketing management : a casebook

• Main Authors: Quelch, John A., 1951- (Author), Bartlett, Christopher A., 1943- (Author)
• Format: Book
• Language: English
• Published: Mason, OH : Thomson/South-Western, c2006
• Edition: 5th ed. /
• Subjects: marketingový management; mezinárodní marketing; marketing management; export marketing; případové studie; case studies
• ISBN: 0324322844
• Physical Description: viii, 680 s. : il. ; 24 cm