Marketingové komunikace a image = Marketing communication and image

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Bibliographic Details
Other Authors Pavlů, Dušan, 1948-
Format Book
LanguageCzech
Slovak
English
Published Ve Zlíně : Univerzita Tomáše Bati, Fakulta multimediálních komunikací, 2006
SeriesMalá edice FMK ; sv. 5
Subjects
marketingová komunikace
marketing
image organizace
reklama a propagace
communication in marketing
corporate image
advertising
sborníky
miscellanea
ISBN8073183943
Physical Description202 s. ; 21 cm

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Bibliography:Obsahuje bibliografii
ISBN:8073183943
Physical Description:202 s. ; 21 cm

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