Basic marketing research : a decision-making approach
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
Upper Saddle River, N.J. :
Pearson/Prentice Hall,
c2009
|
| Edition | 3rd ed. |
| Subjects | |
| ISBN | 9780135024140 0-13-502414-5 978-0-13-603601-2 978-0-13-605348-4 |
| Physical Description | 671 s. : il. (barev.) ; 28 cm + 1 CD-ROM + 1 příručka (217 s.) |
Cover
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| 100 | 1 | |a Malhotra, Naresh K., |d 1949- |7 vse2007387377 |4 aut | |
| 245 | 1 | 0 | |a Basic marketing research : |b a decision-making approach / |c Naresh K. Malhotra |
| 250 | |a 3rd ed. | ||
| 260 | |a Upper Saddle River, N.J. : |b Pearson/Prentice Hall, |c c2009 | ||
| 300 | |a 671 s. : |b il. (barev.) ; |c 28 cm + |e 1 CD-ROM + 1 příručka (217 s.) | ||
| 500 | |a Na obálce: "Pearson international ed." | ||
| 500 | |a Příloha v papírovém pouzdru obsahuje 1 CD-ROM a příručku SPSS 16.0 brief guide | ||
| 500 | |a Na papírovém pouzdru: "SPSS student version" | ||
| 504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
| 538 | |a Požadavky na systém: Windows XP/Vista | ||
| 650 | 0 | 7 | |a marketingový výzkum |7 ph115230 |2 czenas |
| 650 | 0 | 7 | |a SPSS (software) |7 ph118066 |2 czenas |
| 650 | 0 | 9 | |a marketing research |2 eczenas |
| 650 | 0 | 9 | |a SPSS for Windows |2 eczenas |
| 655 | 7 | |a případové studie |7 fd133208 |2 czenas | |
| 655 | 9 | |a case studies |2 eczenas | |
| 740 | 0 | 2 | |a SPSS 16.0 brief guide |
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