Basic marketing research : a decision-making approach
Saved in:
Main Author: | |
---|---|
Format: | Book |
Language: | English |
Published: |
Upper Saddle River, N.J. :
Pearson/Prentice Hall,
c2009
|
Edition: | 3rd ed. |
Subjects: | |
ISBN: | 9780135024140 0-13-502414-5 978-0-13-603601-2 978-0-13-605348-4 |
Physical Description: | 671 s. : il. (barev.) ; 28 cm + 1 CD-ROM + 1 příručka (217 s.) |
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020 | |a 978-0-13-603601-2 |q (SPSS 16.0 brief guide : |q brož.) | ||
020 | |a 978-0-13-605348-4 |q (CD-ROM) | ||
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072 | 7 | |a 658 |x Řízení a správa podniku |2 Konspekt |9 4 | |
080 | |a 658.8:005.52 |2 MRF | ||
080 | |a 004.42SPSS |2 MRF | ||
080 | |a (078.7) |2 MRF | ||
100 | 1 | |a Malhotra, Naresh K., |d 1949- |7 vse2007387377 |4 aut | |
245 | 1 | 0 | |a Basic marketing research : |b a decision-making approach / |c Naresh K. Malhotra |
250 | |a 3rd ed. | ||
260 | |a Upper Saddle River, N.J. : |b Pearson/Prentice Hall, |c c2009 | ||
300 | |a 671 s. : |b il. (barev.) ; |c 28 cm + |e 1 CD-ROM + 1 příručka (217 s.) | ||
500 | |a Na obálce: "Pearson international ed." | ||
500 | |a Příloha v papírovém pouzdru obsahuje 1 CD-ROM a příručku SPSS 16.0 brief guide | ||
500 | |a Na papírovém pouzdru: "SPSS student version" | ||
504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
538 | |a Požadavky na systém: Windows XP/Vista | ||
650 | 0 | 7 | |a marketingový výzkum |7 ph115230 |2 czenas |
650 | 0 | 7 | |a SPSS (software) |7 ph118066 |2 czenas |
650 | 0 | 9 | |a marketing research |2 eczenas |
650 | 0 | 9 | |a SPSS for Windows |2 eczenas |
655 | 7 | |a případové studie |7 fd133208 |2 czenas | |
655 | 9 | |a case studies |2 eczenas | |
740 | 0 | 2 | |a SPSS 16.0 brief guide |
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992 | |a BK |b SK |d 3 | ||
999 | |c 53784 |d 53784 | ||
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