Dějiny reklamy

Historie západní reklamy je dlouhá a tomu nasvědčuje i skutečnost, že první reklamu umístil Francouz Théophraste Renaudot do La Gazette de France už v roce 1630. Kniha, rozdělená chronologicky na kapitoly, zachycuje vývoj reklamy a reklamního průmyslu. Zkoumá legendární kampaně a značky moderní hist...

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Bibliographic Details
Main Authors: Pincas, Stéphane (Author), Loiseau, Marc (Author)
Other Authors: Lévy, Maurice, 1942- (Author of introduction, etc.)
Format: Book
Language: Czech
Published: V Praze : Köln : Slovart ; Taschen, 2009
Subjects:
1842-2006
dějiny reklamy > 19.-21. století
history of advertising > 19th-21st centuries
monografie
monographs
ISBN: 9788073912666
978-3-8365-1565-8
Physical Description: 336 s. : il. (převážně barev.), portréty, faksim. ; 29 cm

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ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 24.01.2025 		Description

Location
 FMK Call Number 659/PINCAS,S.
Status
Long term loan – Due : 01.10.2025 		Description

Location
 FMK Call Number 659/PINCAS,S.
Status
Long term loan – Due : 31.12.2028 		Description

Location
 FMK Call Number 659/PINCAS,S.
Status
30 days 		Description

Location
 Open access collection Call Number 659/PINCAS,S.
Status
30 days 		Description

Location
 Open access collection Call Number 659/PINCAS,S.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 659/PINCAS,S.

Status Description Location Call Number
Long term loan - Due : 24.01.2025 FMK 659/PINCAS,S.
Long term loan - Due : 01.10.2025 FMK 659/PINCAS,S.
Long term loan - Due : 31.12.2028 FMK 659/PINCAS,S.
30 days Open access collection 659/PINCAS,S.
30 days Open access collection 659/PINCAS,S.
In house loan Study room - 3rd floor 659/PINCAS,S.

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