Essentials of marketing research

• Main Authors: Kumar, V., 1957- (Author), Aaker, David A., 1938- (Author), Day, George S., 1937- (Author)
• Format: Book
• Language: English
• Published: New York : Wiley, c2002
• Edition: 2nd ed.
• Subjects: marketingový výzkum; marketing research
• ISBN: 047141235X; 978-0-470-50632-5
• Physical Description: xix, 553 s. : il. (některé barev.) ; 27 cm