In search of a new logic for marketing : foundations of contemporary theory
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| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
Chichester, England ; Hoboken, NJ :
John Wiley & Sons,
c2007
|
| Subjects | |
| Online Access | Obsah Vydavatelská anotace Biografie |
| ISBN | 9780470061275 |
| Physical Description | xi, 223 s. : il. ; 25 cm |
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