The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly

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Bibliographic Details
Main Author Scott, David Meerman (Author)
Format Book
LanguageEnglish
Published Hoboken, N.J. : Wiley, c2009
Subjects
internetový marketing
public relations
internetová reklama
internetová komunikace
Internet marketing
Internet advertising
Internet communication
příručky
handbooks, manuals, etc
ISBN9780470379288
Physical Descriptionxxxi, 287 s. ; 22 cm

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Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:9780470379288
Physical Description:xxxi, 287 s. ; 22 cm

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