Description: The new rules of marketing and PR :

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly

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Bibliographic Details
Main Author:	Scott, David Meerman (Author)
Format:	Book
Language:	English
Published:	Hoboken, N.J. : Wiley, c2009
Subjects:	internetový marketing public relations internetová reklama internetová komunikace Internet marketing Internet advertising Internet communication příručky handbooks, manuals, etc
ISBN:	9780470379288
Physical Description:	xxxi, 287 s. ; 22 cm

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Bibliography:	Obsahuje bibliografické odkazy a rejstřík
ISBN:	9780470379288