Essentials of global marketing

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Bibliographic Details
Main Author	Hollensen, Svend (Author)
Format	Book
Language	English
Published	Harlow : Financial Times/Prentice Hall, 2008
Subjects	marketing strategický marketing mezinárodní marketing strategic marketing export marketing globální marketing příručky případové studie handbooks, manuals, etc case studies
ISBN	9780273717843
Physical Description	xxviii, 494 s. : il. ; 27 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 339.138/HOLLENSEN,S.
Status Long term loan – Due: 21.12.2028	More Information	Location FaME	Call Number 339.138/HOLLENSEN,S.