Best practice cases in branding : lessons from the world's strongest brands

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Bibliographic Details
Main Author Keller, Kevin Lane, 1956- (Author)
Format Book
LanguageEnglish
Published Upper Sadler River, NJ : Pearson/Prentice Hall, 2008
Edition3rd ed.
Subjects
řízení značky
obchodní značky
management prodeje
brand management
brand name products
sales management
studie
studies
ISBN9780131888654 0-13-188865-X
Physical Description382 s : il. ; 24 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 005/KELLER,K.L.
Status Long term loan – Due: 21.12.2028 More Information Location FaME Call Number 005/KELLER,K.L.

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