Best practice cases in branding : lessons from the world's strongest brands

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Bibliographic Details
Main Author: Keller, Kevin Lane, 1956- (Author)
Format: Book
Language: English
Published: Upper Sadler River, NJ : Pearson/Prentice Hall, 2008
Edition: 3rd ed.
Subjects:
řízení značky
obchodní značky
management prodeje
brand management
brand name products
sales management
studie
studies
ISBN: 9780131888654 0-13-188865-X
Physical Description: 382 s : il. ; 24 cm

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ikona NpovdaGlossary of Terms
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 FaME Call Number 005/KELLER,K.L.
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In house loan 		Description

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 Study room - 3rd floor Call Number 005/KELLER,K.L.

Status Description Location Call Number
Long term loan - Due : 21.12.2028 FaME 005/KELLER,K.L.
In house loan Study room - 3rd floor 005/KELLER,K.L.

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