Description: Marketing across cultures

Marketing across cultures

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Bibliographic Details
Main Authors:	Usunier, Jean-Claude, 1929-2005 (Author), Lee, Julie Anne (Author)
Format:	Book
Language:	English
Published:	Harlow, England : Pearson Education, 2009
Edition:	5th ed.
Subjects:	mezinárodní marketing > sociální aspekty interkulturní komunikace export marketing > social aspects intercultural communication učebnice textbooks
ISBN:	9780273713913
Physical Description:	xvi, 479 s. : il. ; 25 cm

Description
Bibliography:	Obsahuje bibliografické odkazy a rejstřík
ISBN:	9780273713913