Advertising media planning

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Bibliographic Details
Main Authors	Sissors, Jack Zanville, 1919-, Baron, Roger B. (Author)
Format	Book
Language	English
Published	New York : McGraw-Hill, c2002
Edition	6th ed.
Subjects	reklamní média reklamní agentury advertising media advertising agencies
Online Access	Vydavatelská anotace Biografie
ISBN	0844215635 978-0-8442-1563-1
Physical Description	xviii, 445 s. : il. ; 25 cm

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Vydavatelská anotace
Biografie

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 659/SISSORS,J.Z.