Juicing the orange : how to turn creativity into a powerful business advantage

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Bibliographic Details
Main Authors	Fallon, Pat (Author), Senn, Fred (Author)
Format	Book
Language	English
Published	Boston, Mass. : Harvard Business School Press, c2006
Subjects	marketing kreativita výrobky
Online Access	Obsah
ISBN	9781591399278 1-59139-927-0
Physical Description	ix, 228 s., [8] s. příl. : il. ; 25 cm

Online Access

Obsah

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days - deposit	More Information	Location Depository	Call Number 339.138/FALLON,P.