The new strategic brand management : creating and sustaining brand equity long term

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Bibliographic Details
Main Author	Kapferer, Jean-Noël (Author)
Format	Book
Language	English
Published	London ; Philadelphia : Kogan Page, 2008
Edition	4th ed.
Subjects	řízení značky obchodní značky brand management brand name products
ISBN	9780749450854 0-7494-5085-1
Physical Description	xv, 560 s. : il. ; 25 cm

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Status Long term loan – Due: 31.12.2027	More Information	Location FMC	Call Number 005/KAPFERER,J.N.