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951102s1996 xxua b 001 0 eng |
| 020 |
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|a 0844235040
|q (váz.)
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| 040 |
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|a DLC
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7 |
|a 005
|x Management. Řízení
|2 Konspekt
|9 4
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|a 005.336.6
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|a 659.4
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|a 659.1
|2 MRF
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| 100 |
1 |
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|a Marconi, Joe
|4 aut
|
| 245 |
1 |
0 |
|a Image marketing :
|b using public perceptions to attain business objectives /
|c Joe Marconi
|
| 260 |
|
|
|a Lincolnwood, Ill., USA :
|b NTC Business Books ;
|a Chicago, Ill. :
|b American Marketing Association,
|c c1996
|
| 300 |
|
|
|a xviii, 232 s. :
|b il. ;
|c 24 cm
|
| 504 |
|
|
|a Obsahuje bibliografické odkazy a rejstřík
|
| 650 |
0 |
7 |
|a image organizace
|7 ph135339
|2 czenas
|
| 650 |
0 |
7 |
|a public relations
|7 ph115957
|2 czenas
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
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|c 012
|d 2009-02-09
|l 3
|m 2
|o 005/MARCONI,J.
|p 420010122543
|q 2028-12-21
|r 2023-03-07 00:00:00
|s 2023-03-07
|v 1040.00
|w 2019-08-26
|x N:nákup | 20100920
|y 08
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