Image marketing : using public perceptions to attain business objectives

• Main Author: Marconi, Joe (Author)
• Format: Book
• Language: English
• Published: Lincolnwood, Ill., USA : Chicago, Ill. : NTC Business Books ; American Marketing Association, c1996
• Subjects: image organizace; public relations; reklama a propagace
• ISBN: 0844235040
• Physical Description: xviii, 232 s. : il. ; 24 cm