Image marketing : using public perceptions to attain business objectives

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Bibliographic Details
Main Author Marconi, Joe (Author)
Format Book
LanguageEnglish
Published Lincolnwood, Ill., USA : Chicago, Ill. : NTC Business Books ; American Marketing Association, c1996
Subjects
image organizace
public relations
reklama a propagace
ISBN0844235040
Physical Descriptionxviii, 232 s. : il. ; 24 cm

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Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:0844235040
Physical Description:xviii, 232 s. : il. ; 24 cm

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