The hero and the outlaw : building extraordinary brands through the power of archetypes

• Main Authors: Mark, Margaret (Author), Pearson, Carol, 1944- (Author)
• Format: Book
• Language: English
• Published: New York : McGraw-Hill, c2001
• Subjects: obchodní značky; brand management
• ISBN: 0071364153; 978-0-07-136415-7
• Physical Description: xii, 384 s. : il. ; 24 cm