The hero and the outlaw : building extraordinary brands through the power of archetypes

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Bibliographic Details
Main Authors Mark, Margaret (Author), Pearson, Carol, 1944- (Author)
Format Book
LanguageEnglish
Published New York : McGraw-Hill, c2001
Subjects
Online AccessObsah
Biografické informace
Vydavatelská anotace
ISBN0071364153
978-0-07-136415-7
Physical Descriptionxii, 384 s. : il. ; 24 cm

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Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:0071364153
978-0-07-136415-7
Physical Description:xii, 384 s. : il. ; 24 cm