The hero and the outlaw : building extraordinary brands through the power of archetypes
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| Main Authors | , |
|---|---|
| Format | Book |
| Language | English |
| Published |
New York :
McGraw-Hill,
c2001
|
| Subjects | |
| Online Access | Obsah Biografické informace Vydavatelská anotace |
| ISBN | 0071364153 978-0-07-136415-7 |
| Physical Description | xii, 384 s. : il. ; 24 cm |
Cover
| Bibliography: | Obsahuje bibliografické odkazy a rejstřík |
|---|---|
| ISBN: | 0071364153 978-0-07-136415-7 |
| Physical Description: | xii, 384 s. : il. ; 24 cm |