Marketing research : methodological foundations
Saved in:
Main Authors: | , |
---|---|
Format: | Book |
Language: | English |
Published: |
Mason, Ohio :
Thomson/South-Western,
c2005
|
Edition: | 9th ed. |
Subjects: | |
ISBN: | 0324201605 978-0-324-20160-4 |
Physical Description: | xxii, 697 s. : il. ; 26 cm |
LEADER | 01191cam a2200313 a 4500 | ||
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100 | 1 | |a Churchill, Gilbert A. |7 ola2004220101 |4 aut | |
245 | 1 | 0 | |a Marketing research : |b methodological foundations / |c Gilbert A. Churchill, Dawn Iacobucci |
250 | |a 9th ed. | ||
260 | |a Mason, Ohio : |b Thomson/South-Western, |c c2005 | ||
300 | |a xxii, 697 s. : |b il. ; |c 26 cm | ||
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700 | 1 | |a Iacobucci, Dawn |7 vse2011620881 |4 aut | |
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