Marketing research : methodological foundations

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Bibliographic Details
Main Authors Churchill, Gilbert A. (Author), Iacobucci, Dawn (Author)
Format Book
LanguageEnglish
Published Mason, Ohio : Thomson/South-Western, c2005
Edition9th ed.
Subjects
marketingový výzkum
monografie
ISBN0324201605
978-0-324-20160-4
Physical Descriptionxxii, 697 s. : il. ; 26 cm

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Bibliography:Obsahuje bibliografické odkazy a rejstříky
ISBN:0324201605
978-0-324-20160-4
Physical Description:xxii, 697 s. : il. ; 26 cm

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