Description: Marketing research :

Marketing research : methodological foundations

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Bibliographic Details
Main Authors:	Churchill, Gilbert A. (Author), Iacobucci, Dawn (Author)
Format:	Book
Language:	English
Published:	Mason, Ohio : Thomson/South-Western, c2005
Edition:	9th ed.
Subjects:	marketingový výzkum monografie
ISBN:	0324201605 978-0-324-20160-4
Physical Description:	xxii, 697 s. : il. ; 26 cm

Description
Bibliography:	Obsahuje bibliografické odkazy a rejstříky
ISBN:	0324201605 978-0-324-20160-4