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|a Rosen, Emanuel S.
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|a The anatomy of buzz :
|b how to create word-of-mouth marketing /
|c Emanuel Rosen
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|a 1st. ed.
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|a New York :
|b Doubleday/Currency,
|c 2002
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| 300 |
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|a xvi, 303 s. :
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|a Obsahuje terminologický slovníček
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