Advertising and promotion : an integrated marketing communications perspective
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| Main Authors | , |
|---|---|
| Format | Book |
| Language | English |
| Published |
Boston :
McGraw-Hill Irwin,
c2009
|
| Edition | 8th ed. |
| Subjects | |
| ISBN | 9780073381091 0-07-338109-8 |
| Physical Description | xiii, 838 s. : il. ; 28 cm |
Cover
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| 020 | |a 9780073381091 |q (váz.) | ||
| 020 | |a 0-07-338109-8 |q (váz.) | ||
| 040 | |a DLC |c DLC |d ZLD002 | ||
| 072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
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| 080 | |a 658.8:316.77 |2 MRF | ||
| 080 | |a (035) |2 MRF | ||
| 100 | 1 | |a Belch, George E. |q (George Edward), |d 1951- |7 utb2012701054 |4 aut | |
| 245 | 1 | 0 | |a Advertising and promotion : |b an integrated marketing communications perspective / |c George E. Belch & Michael A. Belch |
| 250 | |a 8th ed. | ||
| 260 | |a Boston : |b McGraw-Hill Irwin, |c c2009 | ||
| 300 | |a xiii, 838 s. : |b il. ; |c 28 cm | ||
| 500 | |a Obsahuje rejstřík | ||
| 650 | 0 | 7 | |a reklama a propagace |7 ph116035 |2 czenas |
| 650 | 0 | 7 | |a marketingová komunikace |7 ph115228 |2 czenas |
| 655 | 7 | |a příručky |7 fd133209 |2 czenas | |
| 700 | 1 | |a Belch, Michael A. |7 utb2012701063 |4 aut | |
| 910 | |a ZLD002 | ||
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