Advertising and promotion : an integrated marketing communications perspective

• Main Authors: Belch, George E. 1951- (Author), Belch, Michael A. (Author)
• Format: Book
• Language: English
• Published: Boston : McGraw-Hill Irwin, c2009
• Edition: 8th ed.
• Subjects: reklama a propagace; marketingová komunikace; příručky
• ISBN: 9780073381091; 0-07-338109-8
• Physical Description: xiii, 838 s. : il. ; 28 cm
• Item Description: Obsahuje rejstřík