Advertising and promotion : an integrated marketing communications perspective

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Bibliographic Details
Main Authors: Belch, George E. 1951- (Author), Belch, Michael A. (Author)
Format: Book
Language: English
Published: Boston : McGraw-Hill Irwin, c2009
Edition: 8th ed.
Subjects:
ISBN: 9780073381091
0-07-338109-8
Physical Description: xiii, 838 s. : il. ; 28 cm

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Item Description: Obsahuje rejstřík
ISBN: 9780073381091
0-07-338109-8