International marketing strategy : analysis, development and implementation

Saved in:
Bibliographic Details
Main Authors Doole, Isobel (Author), Lowe, Robin (Author)
Format Book
LanguageEnglish
Published London : Gengage Learning EMEA, 2008
Edition5th edt.
Subjects
mezinárodní marketing
světová ekonomika
strategický marketing
marketingový management
učebnice
ISBN9781844807635
1-844-80763-0
Physical Descriptionxxiv, 462 s. : il. ; 28 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/DOOLE,I.
Status 30 days More Information Location Open access collection Call Number 339.138/DOOLE,I.

Similar Items