A branded world : adventures in public relations and the creation of superbrands

• Main Author: Levine, Michael, 1954- (Author)
• Format: Book
• Language: English
• Published: Hoboken, N.J. : J. Wiley, c2003
• Subjects: obchodní značky; brand management; public relations; reklama a propagace
• ISBN: 0471263664
• Physical Description: xi, 260 s. ; 24 cm