A branded world : adventures in public relations and the creation of superbrands

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Bibliographic Details
Main Author Levine, Michael, 1954- (Author)
Format Book
LanguageEnglish
Published Hoboken, N.J. : J. Wiley, c2003
Subjects
obchodní značky
brand management
public relations
reklama a propagace
Online AccessTable of contents
Contributor biographical information
Publisher description
ISBN0471263664
Physical Descriptionxi, 260 s. ; 24 cm

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Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:0471263664
Physical Description:xi, 260 s. ; 24 cm

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