The fundamentals of creative advertising

• Main Authors: Burtenshaw, Ken (Author), Mahon, Nick (Author), Barfoot, Caroline (Author)
• Format: Book
• Language: English
• Published: Lausanne ; AVA Academia, c2006
• Subjects: reklama a propagace; reklamní kampaně; reklamní média; advertising; advertising campaigns; advertising media
• ISBN: 9782940373185; 2-940373-18-3
• Physical Description: 176 s. : barev. il. ; 23 cm