Strategic brand management : building, measuring, and managing brand equity

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Bibliographic Details
Main Author Keller, Kevin Lane, 1956- (Author)
Format Book
LanguageEnglish
Published Upper Saddle River, N.J.: Pearson Education International, c2008
Edition3rd ed.
Subjects
řízení značky
strategický management
marketingový management
brand management
strategic planning
marketing management
učebnice
textbooks
ISBN9780132336222 0-13-233622-7
978-0-13-188859-3 0-13-188859-5
Physical Descriptionxxi, 692 s. : il. ; 27 cm

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Item Description:"Pearson international edition"--Obálka
Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:9780132336222 0-13-233622-7
978-0-13-188859-3 0-13-188859-5
Physical Description:xxi, 692 s. : il. ; 27 cm

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