Strategic brand management : building, measuring, and managing brand equity

• Main Author: Keller, Kevin Lane, 1956- (Author)
• Format: Book
• Language: English
• Published: Upper Saddle River, N.J.: Pearson Education International, c2008
• Edition: 3rd ed.
• Subjects: řízení značky; strategický management; marketingový management; brand management; strategic planning; marketing management; učebnice; textbooks
• ISBN: 9780132336222 0-13-233622-7; 978-0-13-188859-3 0-13-188859-5
• Physical Description: xxi, 692 s. : il. ; 27 cm
• Item Description: "Pearson international edition"--Obálka