Marketing communications : a European perspective
Saved in:
Main Authors: | , , |
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Format: | Book |
Language: | English |
Published: |
Harlow, England :
Prentice Hall Financial Times, an imprint of Pearson Education,
2007
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Edition: | Third edition |
Subjects: | |
ISBN: | 9780273706939 0-273-70693-4 |
Physical Description: | xviii, 610 stran, 16 nečíslovaných stran obrazových příloh : ilustrace ; 25 cm |
LEADER | 01881cam a2200409 i 4500 | ||
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072 | 7 | |a 658 |x Řízení a správa podniku |2 Konspekt |9 4 | |
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080 | |a 658.8:316.77 |2 MRF | ||
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100 | 1 | |a Pelsmacker, Patrick de, |d 1957- |7 xx0013518 |4 aut | |
245 | 1 | 0 | |a Marketing communications : |b a European perspective / |c Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh |
250 | |a Third edition | ||
264 | 1 | |a Harlow, England : |b Prentice Hall Financial Times, an imprint of Pearson Education, |c 2007 | |
300 | |a xviii, 610 stran, 16 nečíslovaných stran obrazových příloh : |b ilustrace ; |c 25 cm | ||
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504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
650 | 0 | 7 | |a marketingová komunikace |7 ph115228 |2 czenas |
650 | 0 | 9 | |a communication in marketing |2 eczenas |
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655 | 9 | |a textbooks |2 eczenas | |
700 | 1 | |a Geuens, Maggie, |d 1969- |7 xx0013482 |4 aut | |
700 | 1 | |a Bergh, Joeri van den, |d 1971- |7 xx0013519 |4 aut | |
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