Marketing communications : a European perspective

• Main Authors: Pelsmacker, Patrick de, 1957- (Author), Geuens, Maggie, 1969- (Author), Bergh, Joeri van den, 1971- (Author)
• Format: Book
• Language: English
• Published: Harlow, England : Prentice Hall Financial Times, an imprint of Pearson Education, 2007
• Edition: Third edition
• Subjects: marketingová komunikace; communication in marketing; učebnice; textbooks
• ISBN: 9780273706939; 0-273-70693-4
• Physical Description: xviii, 610 stran, 16 nečíslovaných stran obrazových příloh : ilustrace ; 25 cm