Consumer behavior

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Bibliographic Details
Main Authors	Schiffman, Leon G. (Author), Kanuk, Leslie Lazar, 1929- (Author)
Format	Book
Language	English
Published	Upper Saddle River, N.J. : Pearson/Prentice Hall, 2007
Edition	9th ed.
Subjects	spotřebitelské chování marketingový výzkum spotřebitelská poptávka consumer behavior marketing research consumer demand učebnice textbooks
ISBN	0131869604
Physical Description	xix, 561, [71] s. : il. ; 26 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 366/SCHIFFMAN,L.G.
Status Long term loan – Due: 21.12.2028	More Information	Location FaME	Call Number 366/SCHIFFMAN,L.G.