Services marketing : people, technology, strategy

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Bibliographic Details
Main Authors: Lovelock, Christopher H., 1940-2008 (Author), Wirtz, Jochen (Author)
Format: Book
Language: English
Published: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007
Edition: 6th ed.
Series: Pearson international edition
Subjects:
služby
ekonomika služeb
marketing
strategický marketing
ISBN: 0132056763
Physical Description: xx, 648 s. : il.

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FaME Call Number 338.3/.4/LOVELOCK,CH.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/LOVELOCK,CH.

Status Description Location Call Number
Long term loan - Due : 21.12.2028 FaME 338.3/.4/LOVELOCK,CH.
In house loan Study room - 3rd floor 339.138/LOVELOCK,CH.

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