Services marketing : people, technology, strategy
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| Main Authors | , |
|---|---|
| Format | Book |
| Language | English |
| Published |
Upper Saddle River, NJ :
Pearson/Prentice Hall,
c2007
|
| Edition | 6th ed. |
| Series | Pearson international edition
|
| Subjects | |
| ISBN | 0132056763 |
| Physical Description | xx, 648 s. : il. |
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Glossary of Terms
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