Decisions in marketing : cases and text

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Bibliographic Details
Main Author Ring, Lawrence J. (Author)
Format Book
LanguageEnglish
Published Homewood : <<Richard D. >>Irwin, 1989
Edition2. ed.
Subjects
marketingový management
strategický marketing
marketingový výzkum
reklama a propagace
případové studie
učebnice vysokých škol
ISBN0256037140
Physical Descriptionxii, 955 s. : il. ; 25 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/RING,L.J.

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