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|x Ochrana spotřebitele. Chování spotřebitele
|2 Konspekt
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|a 37.016
|x Učební osnovy. Vyučovací předměty. Učebnice
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|a Hawkins, Del I.
|7 mzk2010568238
|4 aut
|
| 245 |
1 |
0 |
|a Consumer behavior :
|b implications for marketing strategy /
|c Del I. Hawkins, Roger J. Best, Kenneth A. Coney
|
| 250 |
|
|
|a Fourth edition
|
| 264 |
|
1 |
|a Homewood ;
|a Boston :
|b Irwin,
|c 1989
|
| 300 |
|
|
|a xviii, 796 s. :
|b ilustrace ;
|c 24 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a bez média
|b n
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| 338 |
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|a svazek
|b nc
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| 504 |
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|a Obsahuje bibliografie a rejstříky
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|a spotřebitelské chování
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|a sociologie spotřeby
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|a strategický marketing
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|a consumer behavior
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|a sociology of consumption
|2 eczenas
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| 650 |
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|a strategic marketing
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| 655 |
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|a textbooks
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| 700 |
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|a Best, Roger J.,
|d 1945-
|7 mzk2010568232
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| 700 |
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|a Coney, Kenneth A.
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