Consumer behavior : implications for marketing strategy

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Bibliographic Details
Main Authors Hawkins, Del I. (Author), Best, Roger J., 1945- (Author), Coney, Kenneth A. (Author)
Format Book
LanguageEnglish
Published Homewood ; Boston : Irwin, 1989
EditionFourth edition
Subjects
spotřebitelské chování
sociologie spotřeby
strategický marketing
consumer behavior
sociology of consumption
strategic marketing
učebnice
textbooks
ISBN0256063311
Physical Descriptionxviii, 796 s. : ilustrace ; 24 cm

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More Information
Bibliography:Obsahuje bibliografie a rejstříky
ISBN:0256063311
Physical Description:xviii, 796 s. : ilustrace ; 24 cm

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