Consumer behavior : implications for marketing strategy

• Main Authors: Hawkins, Del I. (Author), Best, Roger J., 1945- (Author), Coney, Kenneth A. (Author)
• Format: Book
• Language: English
• Published: Homewood ; Boston : Irwin, 1989
• Edition: Fourth edition
• Subjects: spotřebitelské chování; sociologie spotřeby; strategický marketing; consumer behavior; sociology of consumption; strategic marketing; učebnice; textbooks
• ISBN: 0256063311
• Physical Description: xviii, 796 s. : ilustrace ; 24 cm