Holdings: Marketing management :

Marketing management : knowledge and skills : text, analysis, cases, plans

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Bibliographic Details
Main Authors:	Peter, J. Paul (Author), Donnelly, James H. (Author)
Format:	Book
Language:	English
Published:	Homewood : BPI, 1989
Edition:	2. ed.
Subjects:	marketingový management strategický marketing učebnice případové studie
ISBN:	025606668X
Physical Description:	xvi,928 s. : il. ; 24 cm

Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	339.138/PETER,J.P.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	339.138/PETER,J.P.