The discourse of advertising

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Bibliographic Details
Main Author: Cook, Guy 1951- (Author)
Format: Book
Language: English
Published: London ; New York : Routledge, 2001
Edition: 2nd ed.
Series: The Interface series
Subjects:
ústní reklama
reklama a propagace
mluvený projev
estetika reklamy
word-of-mouth advertising
advertising
spoken language
advertising aesthetics
ISBN: 0415234549
0-415-23455-7
Physical Description: xii, 256 p. : ill. ; 25 cm

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Table of contents

ikona NpovdaGlossary of Terms
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