Persuasive signs : the semiotics of advertising

• Main Authors: Beasley, Ron, 1945- (Author), Danesi, Marcel, 1946- (Author)
• Format: Book
• Language: English
• Published: Berlin ; New York : Mouton de Gruyter, 2002
• Series: Approaches to applied semiotics
• Subjects: reklama a propagace; reklamní texty; psychologie reklamy; reklamní strategie; sémiotika; symboly
• ISBN: 3110173409; 3-11-017341-7
• Physical Description: xi, 193 p. : ill. ; 24 cm
• Item Description: Obsahuje slovník odborných termínů