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080222s2007 gw f |||| 0 eng d |
| 020 |
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|a 9783836410946
|q (brož.)
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|a ZLD002
|b cze
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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|a 659.1
|2 MRF
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| 080 |
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|a 79
|2 MRF
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| 080 |
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|a 659.3
|2 MRF
|
| 100 |
1 |
|
|a Schmalz, Jan Sebastian
|4 aut
|
| 245 |
1 |
0 |
|a Werbung als Unterhaltung :
|b wie Branded Entertainment und Advertainment Werbung mit Unterhaltung verschmelzen /
|c Jan Sebastian Schmalz
|
| 260 |
|
|
|a Saarbrücken :
|b VDM Verlag Dr. Müller,
|c 2007
|
| 300 |
|
|
|a 155 s.
|
| 504 |
|
|
|a Obsahuje bibliografii
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
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7 |
|a zábava
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|2 czenas
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| 650 |
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|a masmédia
|7 ph115233
|2 czenas
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| 653 |
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|a branded entertainment
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| 910 |
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|a ZLD002
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| 952 |
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|d 2008-02-22
|l 1
|o 659/SCMALZ,J.S.
|p 420010114652
|r 2020-01-27 00:00:00
|v 1593.00
|w 2019-08-26
|x N:nákup, Převod FMK, Miroslav Zelinský, 27.1.2020 | 20100920
|y 01
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