Branded entertainment : product placement & brand strategy in the entertainment business

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Bibliographic Details
Main Author Lehu, Jean-Marc (Author)
Format Book
LanguageEnglish
Published London ; Philadelphia : Kogan Page, 2007
Subjects
marketingová komunikace
reklama a propagace
masmédia
film
zábavní průmysl
obchodní značky
zábava
reklamní média
communication in marketing
advertising
branded entertainment
mass media
show business
brand name products
entertainment
advertising media
Online AccessObsah
Anotace
ISBN0749449403
978-0-7494-4940-7
Physical Descriptionix, 266 s. : il. ; 24 cm

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More Information
Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:0749449403
978-0-7494-4940-7
Physical Description:ix, 266 s. : il. ; 24 cm

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