Branded entertainment : product placement & brand strategy in the entertainment business

• Main Author: Lehu, Jean-Marc (Author)
• Format: Book
• Language: English
• Published: London ; Philadelphia : Kogan Page, 2007
• Subjects: marketingová komunikace; reklama a propagace; masmédia; film; zábavní průmysl; obchodní značky; zábava; reklamní média; communication in marketing; advertising; mass media; show business; brand name products; entertainment; advertising media; branded entertainment
• ISBN: 0749449403; 978-0-7494-4940-7
• Physical Description: ix, 266 s. : il. ; 24 cm