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|a Marketing management :
|b principles, analysis, and applications.
|n Vol. 1 /
|c Benson P. Shapiro, Robert J. Dolan, John A. Quelch
|
| 260 |
|
|
|a Homewood, Il. :
|b Irwin,
|c 1985
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| 300 |
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|a xv, 666 s. :
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| 500 |
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|a Obsahuje výkladový slovníček marketingových pojmů
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