Brand management : budování značky od vize k cíli

Saved in:

Bibliographic Details
Main Author	Taylor, David, 1964- (Author)
Format	Book
Language	Czech
Published	Brno : Computer Press, 2007
Edition	1. vyd.
Series	Business books (Computer Press) Praxe manažera (Computer Press)
Subjects	řízení značky obchodní značky marketingový management strategický management brand management brand name products marketing management strategic planning příručky handbooks, manuals, etc
ISBN	9788025118184
Physical Description	xiii, 226 s. : il. ; 24 cm

Cover

TOC from ObalkyKnih.cz

Glossary of Terms

You have to be logged in to reserve borrowed books or request items from the archive.

Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 005/TAYLOR,D.
Status 30 days	More Information	Location Open access collection	Call Number 005/TAYLOR,D.
Status 30 days	More Information	Location Open access collection	Call Number 005/TAYLOR,D.
Status 30 days – Due: 05.01.2026	More Information	Location Open access collection	Call Number 005/TAYLOR,D.
Status Long term loan – Due: 21.12.2028	More Information	Location FaME	Call Number 005/TAYLOR,D.