Staff View: Marketing and the bottom line :

Marketing and the bottom line : the marketing metrics that will pump up cash flow

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Bibliographic Details
Main Author:	Ambler, Tim, 1937- (Author)
Format:	Book
Language:	English
Published:	London : FT Prentice Hall, 2003
Edition:	2nd ed.
Subjects:	marketing cash flow marketingový management strategický marketing
ISBN:	0273661949
Physical Description:	xiv, 320 s. : il. ; 24 cm


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245	1	0	\|a Marketing and the bottom line : \|b the marketing metrics that will pump up cash flow / \|c Tim Ambler
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