Marketing and the bottom line : the marketing metrics that will pump up cash flow

• Main Author: Ambler, Tim, 1937- (Author)
• Format: Book
• Language: English
• Published: London : FT Prentice Hall, 2003
• Edition: 2nd ed.
• Subjects: marketing; cash flow; marketingový management; strategický marketing
• ISBN: 0273661949
• Physical Description: xiv, 320 s. : il. ; 24 cm