Marketing and the bottom line : the marketing metrics that will pump up cash flow

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Bibliographic Details
Main Author Ambler, Tim, 1937- (Author)
Format Book
LanguageEnglish
Published London : FT Prentice Hall, 2003
Edition2nd ed.
Subjects
marketing
cash flow
marketingový management
strategický marketing
ISBN0273661949
Physical Descriptionxiv, 320 s. : il. ; 24 cm

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Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:0273661949
Physical Description:xiv, 320 s. : il. ; 24 cm

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