Marketing

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Bibliographic Details
Main Authors Bovée, Courtland L. (Author), Houston, Michael J. (Author), Thill, John V. (Author)
Format Book
LanguageEnglish
Published New York : McGraw-Hill, c1995.
Edition2nd ed.
SeriesMcGraw-Hill series in marketing
Subjects
ISBN0070068798
Physical Description1 v. (různé stránkování) : il. ; 29 cm.

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Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days More Information Location Open access collection Call Number 339.138/BOVÉE,C.L.