Staff View: Marketing :

Marketing : concepts and strategies

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Bibliographic Details
Main Authors:	Pride, William M. (Author), Ferrell, O. C., 1943- (Author)
Format:	Book
Language:	English
Published:	Boston : Houghton Mifflin, c1997.
Edition:	10th ed.
Subjects:	marketing
ISBN:	039578574X
Physical Description:	xxxii, 666 s. : il. ; 26 cm.


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