Marketing : concepts and strategies

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Bibliographic Details
Main Authors Pride, William M. (Author), Ferrell, O. C., 1943- (Author)
Format Book
LanguageEnglish
Published Boston : Houghton Mifflin, c1997.
Edition10th ed.
Subjects
marketing
ISBN039578574X
Physical Descriptionxxxii, 666 s. : il. ; 26 cm.

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Bibliography:Obsahuje bibliografii a rejstřík.
ISBN:039578574X
Physical Description:xxxii, 666 s. : il. ; 26 cm.

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