Integrated marketing communications

• Main Authors: Pickton, David (Author), Broderick, Amanda (Author)
• Format: Book
• Language: English
• Published: Harlow : FT Prentice Hall/Financial Times, 2005
• Edition: 2nd ed.
• Subjects: marketing; marketingová komunikace; communication in marketing; učebnice vysokých škol; textbooks (higher)
• ISBN: 0273676458 978-0-273-67645-8
• Physical Description: xxii, 761 s., [8] s. obr. příl. : il. (některé barev.) + 1 CD ROM
• Item Description: Terminologický slovník