Proč už neplatí tradiční marketing : [hodnotové řetězce, strategie přidané hodnoty, odlišnosti marketingu služeb, chybějící "P" v marketingovém mixu, tvarování trhů]
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| Main Authors | , |
|---|---|
| Format | Book |
| Language | Czech |
| Published |
Brno:
Computer Press,
2007
|
| Edition | Vyd. 1. |
| Subjects | |
| ISBN | 9788025115367 |
| Physical Description | ix, 171 s. ; 23 cm |
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| Status | More Information | Location | Call Number | |
|---|---|---|---|---|
| Status In house loan | More Information | Location Study room - 3rd floor | Call Number 339.138/KASHANI,K. | |
| Status 30 days - deposit | More Information | Location Depository | Call Number 339.138/KASHANI,K. | |
| Status 30 days | More Information | Location Open access collection | Call Number 339.138/KASHANI,K. | |
| Status 30 days | More Information | Location Open access collection | Call Number 339.138/KASHANI,K. | |
| Status 30 days | More Information | Location Open access collection | Call Number 339.138/KASHANI,K. | |
| Status 30 days - deposit | More Information | Location Depository | Call Number 339.138/KASHANI,K. | |
| Status 30 days | More Information | Location Open access collection | Call Number 339.138/KASHANI,K. | |
| Status 30 days - deposit | More Information | Location Depository | Call Number 339.138/KASHANI,K. | |
| Status 30 days - deposit | More Information | Location Depository | Call Number 339.138/KASHANI,K. | |
| Status 30 days | More Information | Location Open access collection | Call Number 339.138/KASHANI,K. | |
| Status Long term loan – Due: 21.12.2028 | More Information | Location FMC | Call Number 339.138/KASHANI,K. |