Proč už neplatí tradiční marketing : [hodnotové řetězce, strategie přidané hodnoty, odlišnosti marketingu služeb, chybějící "P" v marketingovém mixu, tvarování trhů]

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Bibliographic Details
Main Authors Kashani, Kamran (Author), Jeannet, Jean-Pierre (Author)
Format Book
LanguageCzech
Published Brno: Computer Press, 2007
EditionVyd. 1.
Subjects
ISBN9788025115367
Physical Descriptionix, 171 s. ; 23 cm

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Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/KASHANI,K.
Status 30 days - deposit More Information Location Depository Call Number 339.138/KASHANI,K.
Status 30 days More Information Location Open access collection Call Number 339.138/KASHANI,K.
Status 30 days More Information Location Open access collection Call Number 339.138/KASHANI,K.
Status 30 days More Information Location Open access collection Call Number 339.138/KASHANI,K.
Status 30 days - deposit More Information Location Depository Call Number 339.138/KASHANI,K.
Status 30 days More Information Location Open access collection Call Number 339.138/KASHANI,K.
Status 30 days - deposit More Information Location Depository Call Number 339.138/KASHANI,K.
Status 30 days - deposit More Information Location Depository Call Number 339.138/KASHANI,K.
Status 30 days More Information Location Open access collection Call Number 339.138/KASHANI,K.
Status Long term loan Due: 21.12.2028 More Information Location FMC Call Number 339.138/KASHANI,K.