Marketing across cultures

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Bibliographic Details
Main Author Usunier, Jean-Claude, 1929-2005 (Author)
Format Book
LanguageEnglish
Published Essex, England ; New York : Financial Times/Prentice Hall, c2000
Edition3rd ed.
Subjects
mezinárodní marketing > sociální aspekty
interkulturní komunikace
export marketing > social aspects
intercultural communication
učebnice
textbooks
ISBN0130106682
Physical Descriptionxv, 627 s. : il. ; 24 cm

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Bibliography:Obsahuje bibliografii a rejstřík
ISBN:0130106682
Physical Description:xv, 627 s. : il. ; 24 cm

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